As connectivity becomes increasingly commoditized, many ISPs are looking beyond access services to drive growth and margin. This session explores how providers are evolving into managed service providers by adding offerings such as business IT services, IoT solutions, security, and content delivery. The focus is on identifying services that align naturally with existing network strengths. Panelists will share practical lessons on where to start, how to package and price services, and how to avoid common pitfalls as service portfolios expand. Attendees will gain insight into how diversification can help build a more resilient business, grow recurring revenue, and compete in both residential and business markets without overextending operations.