You’re up against fiber-funded incumbents, national players, and BEAD-backed rollouts — but you’re still standing. This session is for CEOs who know they won’t win on scale alone and are crafting smart, agile strategies to beat bigger competitors. We’ll cover how to turn speed, customer service, market intimacy, and focused branding into unfair advantages. Learn what’s working in markets where everyone claims to be “fast” and “local” — and how CEOs are sharpening their edge to stay ahead.