You don’t need to be technical to lead your company into the AI era — but you do need to be fluent in the questions that matter. This session gives CEOs a crash course in how to think about AI from a business perspective: Where does it fit? What problems is it solving? How do you separate hype from real value? Learn how to evaluate AI investments, align teams around experimentation, and avoid common traps like overbuilding or under-planning. If you’re unsure where to begin, this is your strategic starting point.