Name
Winning The Churn Battle: Marketing To Keep The Customers You Have
Date & Time
Monday, October 13, 2025, 8:30 AM - 9:30 AM
Stephanie Benzik Susan Higgins Georgette Lopez-Aguado
Description

It’s cheaper to keep a customer than find a new one — but most ISPs market only to prospects. This session focuses on retention marketing: onboarding emails, upgrade offers, loyalty programs, and reactivation campaigns that keep customers engaged and reduce churn. Learn how to use data to trigger timely, relevant outreach that builds long-term loyalty.

Location Name
Champagne 4 - Paris