Competition is intensifying, and reacting after market changes occur is often too late. This session explores how ISPs are using data analytics and AI-driven tools to anticipate competitor expansion, identify early churn signals, and prioritize defensive or growth investments with greater confidence. Panelists will discuss what signals matter most, how to operationalize insights without overwhelming teams, and where predictive intelligence delivers the strongest return. Attendees will leave with ideas to build sharper market awareness, grow strategic confidence, and compete proactively rather than reactively.