Growing ARPU in competitive markets requires more than across-the-board price increases. This session explores how ISPs are using predictive analytics to better understand customer behavior, identify upgrade opportunities, and dynamically align pricing with perceived value. The discussion will show how data-driven insights can guide smarter packaging decisions rather than one-size-fits-all offers. The session will also examine how strategic bundling of connectivity with entertainment, security, health, and other services can increase stickiness and lifetime value. Panelists will share practical guidance on which bundles resonate, how to partner effectively, and how to test offers without increasing churn. Attendees will leave with ideas to build stronger monetization models, grow revenue sustainably, and compete on value instead of price alone.