Local relevance has always been a competitive advantage for ISPs, but creating personalized campaigns at scale is difficult with traditional marketing tools. This session explores how generative AI is helping providers produce hyper-local content, tailor messaging to specific neighborhoods or customer segments, and respond quickly to changing market conditions without overwhelming internal teams. Panelists will discuss practical workflows, guardrails, and performance measurement, with an emphasis on keeping brand voice authentic and compliant. Attendees will leave with ideas to build more effective marketing engines, grow subscriber acquisition efficiently, and compete against larger brands by being more targeted, responsive, and relevant in their communities.