As competition intensifies, broad one-size-fits-all offerings are becoming harder to defend. This session explores how ISPs can differentiate by focusing on specific vertical markets and emerging technologies such as MDUs, managed services, IoT, and AR and VR applications. The emphasis is on aligning network capabilities with the unique needs of defined customer segments. Panelists will share examples of how specialization can drive higher margins, stronger customer relationships, and clearer market positioning. Attendees will leave with ideas to build focused offerings, grow revenue in targeted markets, and compete more effectively by being purpose-built rather than generic.