Name
Becoming the Easy Choice: Removing Customer Friction
Date
Monday, November 2, 2026
Time
2:45 PM - 4:30 PM
Location Name
Neopolitan Ballroom
Description
Even interested customers may not switch if the process feels confusing, risky, or inconvenient. This session examines how to reduce buying friction through better offers, clearer messaging, simpler onboarding, stronger trust signals, and smoother installation experiences.