As Artificial Intelligence becomes increasingly important to broadband operations, Internet Service Providers must determine how to develop and implement AI solutions while maintaining control over their data, security, and business processes. This session explores the opportunities and challenges of building AI capabilities in-house, including system integration, data management, automation, and establishing effective AI governance. Panelists will discuss practical strategies for deploying AI responsibly, managing risk, protecting customer information, and ensuring AI investments deliver measurable operational and business value.