Gain insights into effectively targeting and understanding your audience by leveraging demographic data and customer personas. This session emphasizes the importance of analyzing your target market—potentially aligned with your current customer base—to tailor marketing strategies for maximum impact. Learn how to identify and differentiate demographics such as tweens, gamers, remote workers, empty nesters, retirees, students, and more to develop targeted marketing personas. Discover how to customize messaging, channels, and campaigns to resonate with specific audience segments, enhancing engagement and conversion rates. Whether you're a marketer, business owner, or strategist, join us to explore practical techniques for refining your customer focus and optimizing marketing efforts across diverse demographics.