Transitioning from Internet Service Providers (ISPs) to Managed Service Providers (MSPs) involves diversifying service offerings. This session delves into the necessity of integrating IoT services such as security cameras and content services like video to achieve success in the MSP landscape. Explore the market demands, customer expectations, and operational considerations for incorporating IoT and content services into your MSP portfolio. Gain insights into the potential benefits, challenges, and strategic approaches to effectively leveraging these services to enhance customer value and business growth. Whether you're expanding your service offerings or exploring new revenue streams, join us to understand the pivotal role of IoT and content services in evolving from ISPs to MSPs.