Subscriber acquisition is a key strategic initiative for most broadband service providers (BSPs). But how can they reach and acquire new subscribers before their competition? Armed with more than $100 billion in funding, new competitors and incumbent providers are looking to expand their networks and grow their business. They’re targeting the same pool of potential subscribers as most BSPs. And for BSPs that compete on speed and price alone, they are more vulnerable to competitive threats. To win, BSPs need new strategies to fuel growth, acquire new subscribers, and deliver differentiated subscriber experiences.